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Real news — with a twist.

Real news — with a twist.

Real news — with a twist.

Real news — with a twist.

Real news — with a twist.

Real News – with a twist.

A female millionaire rapes eleven-year-old boys. A continent’s richest man didn’t earn his money the way he claimed. A European country gets its first male ice cream. Weird stories? It’s exactly the way it happened — just genders got switched.

Sexism is so omnipresent, it has become almost invisible. SwitchNews is a news platform that curates a diverse range of news articles, with one slight change: male individuals get referred to as female — and vice-versa. Words are powerful and determine how we think. So the idea was to make hidden sexism in language visible. To motivate readers to ask questions, think critically, and raise awareness.

Concept, design by Gerald Geier.
Supervision by Lisa Schultz, Paulus Dreibholz and Eva Buchheim.
exhibition object installed by chiara tagger.

Newspaper bag on display next to Austria’s biggest tabloid.
Newspaper bag on display in front of Vienna’s Hofburg Palace.
Person taking a printed newspaper out of a bag.
International press at display at a newsstand.
Person reading the printed newspaper.
Newspaper bag on display.