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Real News — with a Twist.

Real News — with a Twist.

Real News —
with a Twist.

Real News —
with a Twist.

Real News — with a Twist.

Real News – with a twist.

Concept, design
Gerald Geier

Production
Chiara Tagger

Guidance
Lisa Schultz
Paulus Dreibholz
Eva Buchheim

A news platform turns gender roles upside down.

Gender inequality is so omnipresent, that it has become almost invisible — especially in everyday language and media representation. This news platform curates a diverse range of news articles, with one slight change: male individuals get referred to as female — and vice-versa. Suddenly, everything feels pretty weird to read.

The design references printed newspapers — but without imagery, instead featuring broad typography, juxtaposing traditional space-saving layouts.

Newspaper bag on display next to Austria’s biggest tabloid.
Newspaper bag on display in front of Vienna’s Hofburg Palace.
Person taking a printed newspaper out of a bag.
International press at display at a newsstand.
Person reading the printed newspaper.
Newspaper bag on display.

© Gerald Geier

Transforming Tomorrow Together.