Real News — with a Twist.
A news platform turns gender roles upside down.
Gender inequality is so omnipresent, that it has become almost invisible — especially in everyday language and media representation. This news platform curates a diverse range of news articles, with one slight change: male individuals get referred to as female — and vice-versa. Suddenly, everything feels pretty weird to read.
The design references printed newspapers — but without imagery, instead featuring broad typography, juxtaposing traditional space-saving layouts.
Concept, Art Direction