Reimagine a Way Out.
Leading us out of the tunnel.
Creativ Club Austria (CCA) celebrated their 50th anniversary in 2022 with a special campaign: Reimagining groundbreaking creative work of five decades. The key visual presenting the shortlist reinterprets the wayfinding system Tino Erben created for the Viennese subway in 1980 — which is still in use today thanks to its timeless approach.
What reliably leads the way out of the Viennese subway tunnel, pulls us in online all the more: Silicon Valley has converted the concise exit symbol into the share icon. And in doing so, it has fueled the opposite: a flood of (dis)information that often seems endless.
Creativ Club Austria
Key Visual Concept, Design
Campaign concept, PM
Demner, Merlicek & Bergmann / DMB.
Mariusz Jan Demner
Turning Crime into Craft.Interdisciplinary
Illuminated Clarity.Art Print
A Book That’s Not a Book.Product Design
Real News — with a Twist.Interdisciplinary
The Future of Baroque.Typography
Eccentrics in Basement.Poster
Facing the Forefront.Graphic Design
The Art of Brewing.Packaging